Community Opportunity Fund
TITLE
Community Opportunity Fund develops scalable resident services, conducts research on these solutions, and leverages data and analysis to influence public policy and funding ultimately creating conditions for residents to thrive.
My role was to establish a brand identity for this newly formed nonprofit, ensuring a strong and cohesive visual presence. Additionally, I designed visuals for proposals, marketing materials, and photographed community events.
ABOUT
Digital
Editorial
Photography
Print
YEAR
2019 - 2024
MEDIUM
Design the brand identity for Community Opportunity Fund that reflects the non profits vision of empowering residents by giving them a voice in shaping their communities, with a focus on inclusivity, dignity, and reducing inequality. The design should convey a sense of trust, unity, community-driven action, and opportunity.
BRIEF
The final logo selected by the client was a clean, approachable wordmark using a rounded sans-serif typeface to convey friendliness and accessibility. During the design process, we explored a range of symbolic logo options, including motifs of people joining hands to represent unity and community. We also tested typographic treatments that emphasized the word "unity" within the name. Ultimately, the client chose to move forward with the wordmark alone, with the intention to revisit and possibly introduce a symbol as the organization grows.
SOLUTION
BRANDING MOCKUPS
LOGO DESIGN CONCEPTS
The logo features a circular motif to symbolize unity, connection, and inclusivity. At its core, the abstract mark illustrates two individuals joining hands—representing collaboration and community. The forms also subtly create the letters C and O, standing for Community Opportunity
LOGO DESIGN SKETCHES
Portraits from Telehealth Intervention Program for Seniors (TIPS)
PHOTOGRAPHY
TIPs is a preventative health screening program designed to serve low-income, high-risk, and underserved communities.